Total 2019 Christmas Cards
To create special, personalized Christmas Cards for our clients while at the same time illustrating an application for variable data printing (VDP), as well as showing some new and interesting materials and/or processes that we are capable of.
We designed a “snow globe” creative and incorporated VDP by printing each client’s name on the front plaque of the snow globe. We used the seven tangram colours from our logo to create seven unique background colours (which added a fun dimension when we sent cards to multiple people in the same office).
We selected a “glittery” stock called Diamond Glitter Crystal to help portray the snowy theme. Finally we custom cut each card in-house, into the shape of the globe.
We had many positive and enthusiastic comments from our clients! We also received inquiries about the paper we chose as well as questions about how to incorporate variable data printing into clients’ upcoming direct mail campaigns.
Jeff Mesina and his team at Total Graphics are amazing! Their service and approach to excellence are unmatched. I trust them with the most important document I have, my portfolio.