Total 2019 Christmas Cards

Challenge

To create special, personalized Christmas Cards for our clients while at the same time illustrating an application for variable data printing (VDP), as well as showing some new and interesting materials and/or processes that we are capable of.

Solution

We designed a “snow globe” creative and incorporated VDP by printing each client’s name on the front plaque of the snow globe. We used the seven tangram colours from our logo to create seven unique background colours (which added a fun dimension when we sent cards to multiple people in the same office).

We selected a “glittery” stock called Diamond Glitter Crystal to help portray the snowy theme. Finally we custom cut each card in-house, into the shape of the globe.

Result

We had many positive and enthusiastic comments from our clients! We also received inquiries about the paper we chose as well as questions about how to incorporate variable data printing into clients’ upcoming direct mail campaigns.

 


I have been meaning to let you know that we have received a number of compliments on the card design, and even a few people who have asked for the company name so they can look into doing business with Total. Good job!

C.M.S. - Retailer

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