Case Study: Custom Photography Portfolio

Client

Evaan Kheraj

Challenge

Vancouver-based photographer and director, Evaan Kheraj, came to us when he needed to print his portfolio because he was looking for something less traditional, that would allow for more flexibility in the layout of his images. Intended as a self-promo leave-behind, it had to speak for itself if he hoped to make an impression and open a dialogue with potential clients.

Solution

Using the high-quality capabilities of our HP Indigo digital press, we were able to create a book that was as artful in its design as the photography within. The ability to feature more than one piece of work per page, regardless of format, resulted in a dynamic and memorable showcase of Evaan’s talents.

Outcome

The piece helped Evaan initiate and build relationships with key individuals (art directors, magazine editors, etc.) and he now enjoys a thriving career, working with an impressive list of clients from around the world, including Holt Renfrew, Flare Magazine, Pepsi Co., Aritzia, and others.

Have a cool idea that you want to talk about?

I’ve been involved with the print industry for almost two decades, and I know that any vendor can offer the best quality, the best materials, even matching the best prices… Total Graphics offers all of that but what really separates them from the rest is their impeccable service. Getting a quote is always easy with them, not only the speed but also coming back with suggestions and other options.

R.T. - Art Director