Case Study: Custom Cutouts

Client

Lush Handmade Cosmetics

Challenge

To showcase the Queens in the most environmentally-friendly way!

Lush worked with some famous Queens for their Christmas promotional Campaign and took some amazing photos. The images were to be used in Lightboxes in their store windows but they also wanted them to really come to life inside the stores!

Solution

We worked with the graphic design team and tested materials that would work for this application, keeping in mind that to satisfy Lush the substrate would have to be recyclable and produced from post-consumer content. They loved the die-cut shapes and the way we made the Queens to be self-standing.

Outcome

The Queen cut-outs were a big draw and really helped drive Christmas sales!

Have a cool idea that you want to talk about?

I have been meaning to let you know that we have received a number of compliments on the card design, and even a few people who have asked for the company name so they can look into doing business with Total. Good job!

C.M.S. - Retailer