Client
Lush Handmade Cosmetics
Challenge
To showcase the Queens in the most environmentally-friendly way!
Lush worked with some famous Queens for their Christmas promotional Campaign and took some amazing photos. The images were to be used in Lightboxes in their store windows but they also wanted them to really come to life inside the stores!
Solution
We worked with the graphic design team and tested materials that would work for this application, keeping in mind that to satisfy Lush the substrate would have to be recyclable and produced from post-consumer content. They loved the die-cut shapes and the way we made the Queens to be self-standing.
Outcome
The Queen cut-outs were a big draw and really helped drive Christmas sales!
