MTS: Manitoba Telecom Service Inc.

Services:

Variable Data Printing

Challenge:

MTS has a large and complicated database that segments their customers based on specific information. MTS’ AOR needed help finding a way to efficiently create marketing pieces that had custom offers targeted to each segment.

Solution:

Total Graphics was able to work with existing tools to create a program that when running through the digital printer would personalize the DM not only by name, but also by offer based on the qualifying information. The ability to do this offered customizable offers, improving effectiveness of the communications, while adding another level of engagement.

Results:

With the process of having to sort a large database prior to printing eliminated, and increased effectiveness of their offers, MTS has increased the frequency and distribution of this customized pieces.